Privacy Policy
Effective Date: July 12, 2025
At Lajward®, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information—especially in connection with email and SMS marketing through Klaviyo, and advertising using Meta (Facebook/Instagram)—when you visit or make a purchase from https://lajwardbrand.com.
1. Information We Collect
We may collect the following types of information:
• Personal Information: name, email address, phone number, billing/shipping address, and payment details
• Order Information: products purchased, order history, and cart contents
• Technical Information: IP address, device type, browser, and cookie data
• Behavioral Information: page views, time on site, items added to cart or purchased (via Meta Pixel)
• Location Information: inferred from your device or IP, with your consent
2. How We Use Your Information
We use your information to:
• Fulfill orders and process payments
• Communicate with you about orders, returns, or customer support
• Send promotional emails and SMS messages via Klaviyo, if you opt in
• Send abandoned cart reminders via SMS or email
• Improve website performance and user experience
• Run retargeted ads on Facebook and Instagram using Meta Pixel
• Detect and prevent fraud or abuse
3. SMS Marketing (via Klaviyo)
If you opt in to receive SMS marketing, you consent to receive:
• Promotions, new product alerts, or restock updates
• Cart or checkout reminders
• Order confirmations or delivery updates
Your consent is not a condition of purchase
Message and data rates may apply
You may unsubscribe at any time by replying “STOP” or using the unsubscribe link
We use Klaviyo to securely manage and send these messages
4. Third-Party Data Sharing
We do not sell your personal data. We only share data with the following trusted partners:
• Klaviyo: to send and manage marketing communications
• Meta (Facebook/Instagram): to deliver personalized ads and track performance via Facebook Pixel
• Shopify: to manage our online store and secure checkout
• Printful: for order fulfillment and shipping
All partners are required to protect your information and comply with data privacy regulations.
5. Cookies and Tracking
We use cookies and similar technologies to:
• Track website performance and user behavior
• Remember your cart and preferences
• Deliver personalized ads through Meta Pixel (Facebook/Instagram)
• Improve our marketing efforts via Klaviyo tracking
You can manage or disable cookies through your browser settings
Visitors from regions requiring consent (e.g., EU) will see a cookie banner
6. Location-Based Services
We may use location information to:
• Customize your shopping experience
• Offer regional promotions or shipping options
You can disable location access in your browser or device settings
7. Your Privacy Rights
Under GDPR (EU):
• Access, correct, or delete your data
• Request a copy (data portability)
• Object to or restrict certain uses
• File a complaint with your Data Protection Authority
Under CCPA (California, USA):
• Know what personal data we collect and why
• Request deletion of your data
• Opt out of data “sale” (we do not sell data)
• No discrimination for exercising your rights
To exercise your rights, email us at info@lajwardbrand.com
8. Data Retention
We keep your personal data only as long as necessary for legal, business, or operational purposes.
9. Data Security
We use secure servers, encryption, and access control to protect your data
No method is 100% secure, but we take all reasonable precautions
10. Changes to This Policy
We may update this Privacy Policy from time to time. The most recent version will always include the effective date at the top
11. Contact Us
If you have any questions or concerns about your data:
• Email: info@lajwardbrand.com
• Contact Page: https://lajwardbrand.com/pages/contact